Claire Collins is a new-media executive with 15+ years of experience in brand marketing and digital strategy.

Claire currently heads up a small consultancy working with several brands and companies including AppleTV+ and Conde Nast. At Conde Nast she runs commercial partnerships across the portfolio – Vogue, GQ, Glamour, AD, etc, working with brands such as Marc Jacobs, Moet, Dior and across properties such as The Met Gala and NYFW. She recently got brought on to consult on a pitch for a new Amazon Prime Show, providing insights and strategy for launch events. She also worked with JONESWORKS, where she created and implemented the social strategy for Chris Hemsworth and his companies. She advises on social strategy (with a big emphasis on influencer marketing and talent partnerships).

Prior to consulting, Claire was the Head of Strategic Partnerships for Beaubble, a beauty tech startup where tastemakers (influencers/talent/artists) and consumers alike, can collaborate and launch personalized beauty brands and products through the platform. There, she brokered deals with talent across entertainment, digital, music, and fashion verticals. She oversaw aggressive performance-based marketing strategies for each project, which focused on organic social content, PR, strategic partnerships, and paid social. Projects included a 12 month collaboration with supermodel Elsa Hosk (The Cut, Refinery29*) and Monday Born Beauty a skincare brand with Teni Panosian (Glamour, Forbes*).

Before joining Beaubble, Claire was a VP at Dentsu Creative, leading a large team and digital campaigns like ‘Built for Better’ with Walmart and partnering with SZA* and Kid Cudi for Cadillac’s new electric vehicle, the LYRIQ. The latter which received over 42M impressions and resulted in LYRIQ’s reservation system selling out. The role was heavily focused on new business and presale, requiring Claire to keep her finger on pulse when it came to emerging brands/industries or potential growth categories.

Her hop over to Dentsu Creative came after she led the Gleam Futures US business through a major acquisition to Dentsu Aegis Network back in 2017. She spent 6 years leading the North American operation of Gleam, a social talent agency. During her tenure, Claire launched the US arm of the business and built the 20-person team from the ground up. She focused on business development, inking multi-platform brand deals, strategic partnerships, and licensing deals.

Moving from London in 2010 and joining StyleHaul* (RTL Group), the largest multi-channel video network in the  lifestyle space. There, she conceptualized and ran some of the first digital content campaigns on YouTube with talent, brands, and properties such as GAP, NYFW, and The Associated Press*.

Claire started her career working in-house for Benefit Cosmetics (LVMH Group) in Europe, producing global marketing initiatives and overseeing product launches for EMEA.

Outside of her “9-5” Claire was a board member for WIIM* - Women in Influencer Marketing- a group with over two thousand members, the group includes professional women from ad agencies, PR firms, media companies, talent agencies, social media platforms, and brands. She been a speaker at various industry events including the Worthy Women Summit, Northside Festival, VidCon and Digital Matters. And quoted in various media outlets including WWD, Adweek and the LA Times*

Reach out: claire.collins@digitalmarketingconsultancy.com